Samples :: Art and Photography :: Art Specifications

Custom Wine Label Artwork Specifications

Please use the following guidelines in preparing wine label artwork.

• Vertical label size: 3.87" wide x 4.62" tall (trim: 3.75" wide X 4.5" tall)
  2004 Merlot
  2005 Intrigue
  2007 Adagio
• Horizontal label size: 4.62" wide x 3.87" tall (trim: 4.5" wide X 3.75" tall)
  1999 Brut
  2000 Brut Rosé
  2005 Petite Sirah
  

Custom Wine Label Shapes

• Non-standard wine label shapes may require preparation of a die, which could result in additional charges, and may require additional lead-time for delivery

Printing & Color

• All printing is 4-color CMYK laser printing without any extra charge
• Bleeds are permitted but require crop marks on Customer-provided artwork
• PMS or Pantone colors should be specified when appropriate
• Color matching is as accurate as possible within technological limitations but may vary slightly from what is displayed on a computer monitor

Content

• Wine label content describing wine type, production year and appellation must not conflict with Northwest Cellars' federally approved back label.
• Artwork cannot contain copyrighted images or text unless customer owns or has licensed such material.
• Northwest Cellars retains final approval on artwork.

Submission

• Artwork should be submitted in electronic form.
• via email attachment: artwork@northwestcellars.com
• via CD-R disc: ship to Northwest Cellars office via trackable common carrier (e.g., FedEx or UPS)
• Artwork submitted in hard-copy form for scanning is subject to a $25 scanning charge.
• Customer-designed wine labels are accepted by Northwest Cellars "as is" and will not be edited or altered in any way without express written instructions from the Customer. Content, design and accuracy of text, spelling, font selection, graphic and photo element image quality, etc., are the sole responsibility of the Customer.

Custom Designs

• Custom art and label design is billed directly to customer via credit card at $60 per hour.
• Custom design work will be performed by Northwest Cellars or an affiliated graphics specialist.

Approval

• Customer must approve artwork prior to printing and label application, even if artwork is provided by customer.
• Customer-requested changes to label designs, whether the design was prepared by the customer or Northwest Cellars, which are made after final approval and after label printing and/or application will be subject to additional label design and production charges.
• Customer agrees that Northwest Cellars reserves the right to use their label on the Northwest Cellars website and for other promotional purposes.