Artwork Specifications

Custom Wine Label Artwork Specifications

Please use the following guidelines in preparing wine label artwork.

Label instructions 04

File Format

  • JPG/JPEG format
  • Files submitted must have a minimum 300 dpi resolution

Wine Label Dimensions

  • Vertical label size: 3.87″ wide x 4.62″ tall (we trim to: 3.75″ wide X 4.5″ tall)
    AdagioLabel instructions 02
    Petit Verdot
  • Horizontal label size: 4.62″ wide x 3.87″ tall (we trim to: 4.5″ wide X 3.75″ tall)
    Label instructions 03Madrigal
    Petite Sirah

Printing & Color

  • All printing is 4-color CMYK laser
  • It is best not to use a border, just bleed the background to the edge. DO NOT use a dark background with a lighter color on the interior of the label.
  • Color matching is as accurate as possible within technological limitations but may vary slightly from what is displayed on a computer monitor


  • Wine label content describing wine type, production year and appellation must not conflict with Northwest Cellars’ federally approved back label.
  • Artwork cannot contain copyrighted images or text unless customer owns or has licensed such material.
  • Northwest Cellars retains final approval on artwork.


  • Artwork should be submitted in electronic form.
  • Customer-designed wine labels are accepted by Northwest Cellars “as is” and will not be edited or altered in any way without express written instructions from the Customer. Content, design and accuracy of text, spelling, font selection, graphic and photo element image quality, etc., are the sole responsibility of the Customer.

Custom Designs

  • Custom art and label design is billed directly to customer via credit card at current hourly rate.
  • Custom design work will be performed by Northwest Cellars or an affiliated graphics specialist.


  • Customer must approve artwork prior to printing and label application, even if artwork is provided by customer.
  • Customer-requested changes to label designs, whether the design was prepared by the customer or Northwest Cellars, which are made after final approval and after label printing and/or application will be subject to additional label design and production charges.
  • Customer agrees that Northwest Cellars reserves the right to use their label on the Northwest Cellars website and for other promotional purposes.